The 3rd European Mobile Media Conference will take place on April 22-23, 2009 in the Conference Centre of andel’s Hotel at Stroupeţnického 21, Prague 5, Czech Republic. Information and location map here More information about the speakers is here Registration information is here Wednesday, April 22 Moderator of the Day: Peggy Anne Salz, mSearchGroove
9.00-10.00	Registration of the delegates at the andel’s Hotel Conference Center
10.00–11.00	Mobile Search
Peggy Anne Salz mSearchGroove	Mobile Search and how it is going to impact the Search business? Presentation.pdf (2 Mb)
Martin Desrosiers Navteq	Navigation and LBS on Mobile Phones: Market Overview and Trends.
11.00–11.30	Contact and Coffee Break
11.30–13.00	Mobile Marketing and Advertising
Jan Rezab HungryMobile.com	Next generation mobile - connect anywhere. Presentation.pdf (1,5 Mb)
Mark C Linder WPP	Mobile advertising in the real world.
13.00–14.00	Lunch and Contact Break
14.00–15.00	Mobile Services
Frederic Bertolino Telefonica O2	Mobile operator services in a closed and open environment.
Gunnar Selleg Aspiro	Overview of the mobile media markets. What are the key success factors in the mobile media markets? What content and services are in demand today, tomorrow? What partnerships are needed to ensure survival in the mobile media markets and to achieve profits? Presentation.pdf (1 Mb)
15.00–15.30	Contact and Coffee Break
15.30–16.30	Media Going Mobile
Jonathan MacDonald OgilvyOne	Mobile services for brands and corporations. How can brands utilize today’s environment with mobile marketing, and how can third party companies help provide this? Presentation.pdf (40 Mb)
Ola Svartberg Rubberduck Media Lab	How the content needs to be adapted to suit the specific requirements of the “4th screen” – the mobile handset, to give the best user experience of mobile TV?
16.30–17.30	Contact and Coffee Break
17.30–19.30	Communication Wednesday in cooperation with Tuesday Business Network
Frank Gotthardt Capgemini	This is the Future Market - Mobile Broadband in Europe
Radek Frank Vodafone	Mobile Data: How to Set Mobile Data Market in Motion
David George Ericsson	Mobile Broadband
Ladislav Mozny T-Mobile	Global Experience With LTE
Dina Bartels Nokia Siemens Networks	Drive Profitability and Grow
Chairing: Mark C Linder WPP	Panel Discussion: This is the Future Market - Mobile Broadband
19.30–20.00	Contact and Coffee Break together with Communication Wednesday
20.00–22.00	Reception and Buffet Dinner (dress code: business casual) Networking - Meet industry people, partners and competitors!
22.00-...	Going out in Prague?
Thursday, April 23 Moderator of the Day: Volker Hirsch, Connect2Media
10.00–11.00	Keynote - Mobile Media Industry Overview
John Strand Strand Consult	What does the mobile value added services market look like today and what are its drivers? What about the future?
11.00–11.30	Contact and Coffee Break
11.30–13.00	Panel Discussion - Opinions in Mobile
Led by Mark Challinor International Newsmedia Marketing Association
Executives featuring:	Russell Buckley | Admob, Volker Hirsch | Connect2Media, Christopher Kassulke | Handy-Games, Vassili le Moigne | LOKOLA
13.00–14.00	Lunch and Contact Break
14.00–15.00	Mobile Services
Russell Buckley Admob	Mobile advertising and mobile marketing in Europe and US. What are the key drivers of mobile advertising, and when will it really kick in? Presentation.pdf (4 Mb)
Mark Challinor International Newsmedia Marketing Association	Mobile marketing campaigns
15.00–15.30	Contact and Coffee Break
15.30–16.30	Mobile Games
Christopher Kassulke Handy-Games	The biggest challenges in mobile games. Presentation.pdf (0,3 Mb)
Volker Hirsch Connect2Media	Mobile Games and Entertainment in a branded environment. Key learnings from using brands in the mobile industry.
	Disclaimer. It may be necessary for reasons beyond the control of the organisers to alter the content and timing of the programme or the identity of the speakers.